What Is Native Ad?
In recent years, we have heard the “Native Ads” term so many times. But, many marketers are still unaware of this ad format due to their very limited understanding of the way this format works. Let me put a light on this, “Native ads” generally appear in a format matching third party websites original content with Title, URL & Thumbnail image on it. While browsing content, most of the users are not able to differentiate native ads & the original content of the website therefore while scrolling down for the consumption of additional content, users clicked on these native ads, therefore it directs them to the advertiser’s website.
Why “Native Ads” Are Becoming Popular?
Native Ads syncs perfectly with the website content & doesn’t look like an advertising piece. Therefore “Native Ads” are Less Intruding, Less Annoying & Less Distracting form of advertisement. This increases the chances of getting more clicks & traffic to the website. As compared to traditional banner ads, which offer very low CTR in a range between .10% – .20%, Native ads offer High CTR ranges 1% – 2% considering targeting & content is monitored and set up properly. Advertisers are using native ads as a popular format for their content marketing. These are the top reasons why Native Ads are becoming more popular among Advertisers.
Popular ‘Native Ad’ Platforms Are:
Taboola
Outbrain
Colombia
Adgebra
NativeAds
Display Ads
Display ads appear on third party sites with a wide range of rich formats that includes GIF, Image, Text & Responsive Ads. Display ads can be displayed on multiple dimensions like leaderboard, rectangular, square, skyscraper, portrait, billboard & mobile banner; this increases the ratio of visibility on any given sites. Display ads are highly eye-grabbing, dynamic & easily predictable ads, therefore, one can easily figure out these ads as the sponsored one. Thousands of impressions can be easily achieved within a few hours even with a minimal budget. Traditionally, these ads are very dynamic but intruding in format therefore CTR for these ads is very low & hence became concerned for the advertisers.
Display Ads Are Still Popular:
Display ads are the most popular way for brand awareness campaigns. Multiple format choice & thousands of channel choices to promote brand make display ads a popular choice for the advertisers. Choosing rich ad formats & channels are very easy on Display ads. Wherever & wherever advertisers want to place their ads, they can easily do. Display ads are very economical to buy millions of impressions. Although, in recent years most of the websites became more cluttered due to intruded banner ads hence getting high CTR for the display ads has become a challenge for the advertisers. Therefore, while setting up the display ads, advertisers need to be very creative to achieve high CTR.
Popular ‘Native Ad’ Platforms Are:
Google
Facebook
DoubleClick
YouTube
LinkedIn
Pinterest
Comparison Native Ads Vs Display Ads
Conclusion:
Both Native ads & Display ads are a gem for the advertisers for brand awareness campaigns to drive traffic to their website. Advertisers, depending on their goals & budget should consider running their ads on both the format.
